Huh?

A couple of months ago, a magazine I received had an article about a high profile environmentalist that was hired by Wal-Mart to do some consulting for them. Obviously it was to help them in their sustainability efforts, but the guy is catching all sorts of crap from his supposed friends for "selling out". I read the article, pretty interesting stuff on some of the things they're trying to do. But that's all beside the point. Last week I received the new issue and there were some lettors to the editor about the article. All but one were positive. I just couldn't fathom the negative one. The writer seemed ANGRY at Wal-Mart for pursuing a good sustainability. Their main issue was that they weren't doing it because it was good for the planet, but because it was good for their profit margins. Now, if they were acting evil like they normally do to increase profits, it would be understandable for anyone to be upset. This isn't the case this time. In fact, I believe that anyone that cares about the planet, regardless of their feelings towards Wal-Mart, should be celebrating what they are doing. Why? Because they are showing that doing the right thing can be a win-win situation. The environmentalists should be happy with less pollution and the shareholders should be happy with increased profits. What do I know?